Friday, December 18, 2009

The End of an Era.

December 18 Shop Online or offline, where did you spend most of your mad money this year?

I immediately thought about clothes when I read this question, and while I did spend a good chunk of change on books and comic books, and aside from the usual living expenses, the mad spending money went towards clothes or shoes. Yet, when I think about it, the only reason I've spent so much on clothes is because for the past 3.5 years years I was employed part time at Banana Republic. So not only was Gap, Inc paying me, they were also acquiring a loyal customer who basically spent everything I earned in their stores. With my super sweet discount, I tried to fool myself into thinking that I was a getting good deal because a cute sweater that once was $100.00 is now only $35, I would always end up spending more than the original price of the sweater because everything is such a steal and I would spend twice as much and not think about it than I would in any other store, simply because I have a discount.

And so I continued this same pattern when the year became and stocked up on winter coats and got the newest spring fashions, but as the days got longer and the crisp Seattle air got warmer and warmer, I realized that I had had enough of Banana. For three years, I was working two jobs and I missed having a summer, so with a heavy heart I decided it was time to say goodbye, to my additional income, the amazing people I worked with, and also my discount, but what I did not say goodbye to was the clothes because I continued to shop there. I was so stuck in the routine of shopping at Banana that even without the discount, I still felt compelled to shop there. My boyfriend told me that I wasn't obligated to shop there anymore after I quit, but I continued to get discount cards in the mail, or a $20.00 reward card with my latest bill, and just when I thought I was done, I would get an email reminding me that Friends and Family weekend was right around the corner.

Like any addiction, I had to slowly weened myself off BR. I took baby steps, I stopped looking at the weekly emails they sent me, then I immediately recycled any fliers I got in the mail, and pretty soon I realized that I didn't need new clothes every month or even every other week because I had amassed quite a wardrobe over the past three years and now I realize that I don't have to be a slave to the styling of Banana Republic and can venture out on a limb and express myself in which ever way I chose.


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